Inside the strategy that helped a single-store retailer in Lagos become one of OnBuy's top merchants.
TechHub Lagos started as a single shop on Computer Village. Eighteen months after joining OnBuy, they've doubled their monthly sales, opened a second location in Lekki and built a reputation as one of the most reliable phone retailers in the city.
We sat down with the founder, Chinedu Eze, to find out how.
Lead with the financing offer
"Every customer who walked in heard about the OnBuy plan within thirty seconds," Chinedu says. "Saying ₦15k down feels much smaller than ₦200k upfront — even when it's the same phone."
TechHub now opens every conversation with the financing option, then lets the customer choose between paying full price or starting a plan. The conversion rate from walk-in to sale jumped from 22% to 41%.
Train every staff member
All five of TechHub's staff completed OnBuy's free merchant training course. "Before, when a customer asked about the plan, my staff would call me. Now, anyone can complete a sign-up in under 10 minutes," Chinedu explains.
Faster, more confident sign-ups translated directly into higher conversion — and customers leave feeling looked-after instead of confused.
Use agents for outreach
TechHub partnered with three OnBuy agents who bring in customers from offices and university campuses nearby. These referrals now account for 30% of monthly volume.
"The agents do the hard work of finding customers. We just have to convert and close," Chinedu says. "We pay them a small commission per sale and they keep coming back with more leads."
Stock the right phones
Using OnBuy's merchant analytics, TechHub identified that 78% of their plans were on phones priced ₦200k–₦450k. They cut their inventory of premium iPhones (which sat unsold for weeks) and doubled down on the Samsung A-series and Tecno Camon range.
Result: stock turnover went from 6 weeks to 11 days.
The numbers
Monthly sales jumped from ₦4.8M to ₦11.2M (+133%). Average sale value grew from ₦185k to ₦265k. New customers per month doubled from 42 to 89. OnBuy plans now account for 64% of all sales — up from zero a year and a half ago.
"OnBuy didn't just give us a payment plan — it gave us a growth playbook," Chinedu says. "For any merchant on the fence, my advice is simple: stop hesitating. The money is on the BNPL shelf."